Privacy Policy
1. Who we are
We are Darkstars Studios Ltd, a private limited company incorporated in England and Wales (registered company number 11179016). In this notice, "DS", "we", "us" and "our" refer to Darkstars Studios Ltd.
In this Policy we refer to the mobile games we publish as the DS Games.
2. What does this policy cover?
This policy describes our processing of personal data we obtain about:
- players of the DS Games
- parents or guardians of the players of the DS Games
For the purposes of UK and EU data protection law, we are the 'controller' of this personal data (meaning that we decide why and how it is processed).
We will only collect and process information about you in accordance with this policy and we will only use information collected about you in accordance with applicable data protection laws.
3. Types of personal data we process
Data collected through customer support — We collect personal data about you in connection with your use of our customer support. This means information contained in or relating to any correspondence we receive from you including email address, name, any personal data contained in the content and any metadata associated with the correspondence such as the date and time of sending. We obtain this data when you contact us by email or by in-game support link to receive customer support.
Analytics — We use third party providers to analyse the use of our games, e.g. to find out how many players reach certain levels. We do this so that we can improve the games we produce. These third party providers will collect certain information within the games, however such data is not linked to any specific individual and therefore it is not considered personal data (as described by privacy laws).
Player age — We may collect the age of players to determine access to certain features of DS Games. Such data is not linked to any specific individual and therefore it is not considered personal data (as described by privacy laws).
4. Why we use personal data
Core processing purpose — Data collected through customer support (see section 3) is used for responding to your queries and improving our services (such as where you notify us of a problem or issue), and keeping records of such queries. Legal basis: our legitimate interests in providing good products and services to the players of DS Games.
We may also process personal data, if and to the extent necessary, for:
- Establishing, exercising or defending legal claims — our legitimate interests in defending legal claims brought against us, enforcing claims against others and protecting and asserting our legal rights and the legal rights of you and others
- Obtaining or maintaining insurance coverage, managing risks or obtaining professional advice — our legitimate interests in protecting our business against risks
- Compliance with a legal obligation such as a statutory or regulatory obligation or an order of a court, government body or regulator
- Protecting your vital interests or the vital interests of another natural person
5. Disclosure of your personal data
We may share the personal data described in this notice with the following categories of recipients, where and to the extent necessary for the purposes described in this notice:
- Group companies: any member of our corporate group
- Insurers and professional advisers: such as lawyers, accountants and business and marketing consultants, but only if and to the extent necessary for them to carry out the work we engage them to assist us with
- Organisations or individuals engaged by us in the course of providing our products and services, including individual consultants who assist with providing support services to our end users
- Potential acquirers or investors: if we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the personal data we hold may be reviewed for pre-sale due diligence or included as part of that sale
- Third parties in relation to enforcement: to enforce or apply the terms of agreements, investigate potential breaches, or protect the rights, property or safety of us, our personnel or customers, or others
- App Stores: such as the Apple App Store and Google Play Store, as required, for example in relation to processing refunds or investigating or preventing fraud
- Service providers: including our email client provider, for management of emails including receiving and sending emails (data used: data collected through customer support)
We have contracts with all our service providers to ensure that they treat the personal data they receive in compliance with applicable data protection laws, including that they only process the personal data described in this notice to the extent necessary to provide the services.
6. Data retention
We will only hold data about you for as long as necessary, bearing in mind the purpose for which that data was collected, or as otherwise described in this Policy. To determine the appropriate retention period we consider the amount, nature and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it and whether we can achieve those purposes through other means, and applicable legal requirements.
7. Security
We will take commercially reasonable, appropriate technical and organisational measures to ensure a level of security appropriate to the risk that could be encountered via the use of our Games, taking into account the likelihood and severity of risks to the rights and freedoms of players. In particular, we will take precautions to protect against the accidental or unlawful destruction, loss or alteration, and unauthorised disclosure of or access to, personal data transmitted, stored or otherwise processed by us.
8. International data transfers
Where necessary, there are agreements in place to ensure that personal data is transferred using appropriate safeguards that meet the requirements of data protection laws, such as the European Commission's standard contractual clauses or other appropriate measures. If you would like to find out more about these safeguards or have any other queries about this Policy, please email privacy@darkstarsgames.com.
9. Children
We have designed DS Games for the enjoyment of all ages, however we only knowingly collect and use personal data relating to children aged 13 and over. Our customer support services are only available for individuals aged 13 and over. If we become aware that a child aged under 13 has provided us with personal data we will delete such data.
We fully appreciate that children need particular protection when their personal data is collected and processed because they may be less aware of the risks involved. As such we only use their personal data for the limited purposes set out in this Policy.
If a parent or guardian becomes aware that their child has provided us with information without their knowledge or approval, they should contact us at privacy@darkstarsgames.com. We will seek to delete such information from our files within a reasonable time.
10. Your rights
You have a number of rights you might be able to exercise in relation to personal data about you that we process, including the right to: access your personal data; obtain rectification or erasure of your personal data; restrict and/or object to processing of your personal data; have your personal data 'ported' to you or another organisation; complain to a supervisory authority about our processing of your personal data; and withdraw consent to our processing of your personal data (where you have given consent).
The availability of these rights varies depending on the legal basis we rely on for the relevant processing. A summary follows.
Access — the right to confirmation as to whether we process your personal data and, where we do, access to it together with certain additional information (purposes, categories of data, recipients). The first copy is free; additional copies may carry a reasonable fee.
Rectification — the right to have inaccurate personal data corrected and incomplete personal data completed. We may need to verify the accuracy of new data you provide.
Erasure — the right to erasure without undue delay in certain circumstances (e.g. the data is no longer necessary, you object to processing, it was processed unlawfully, or the law requires erasure), subject to exclusions such as our need to establish, exercise or defend a legal claim.
Restriction — the right to restrict our processing where you contest accuracy, processing is unlawful, we no longer need the data but you need it for a legal claim, or you have objected to processing pending verification.
Object — the right to object to processing based on legitimate interests, including for direct marketing (including profiling for direct marketing).
Data portability — where processing is based on contract or consent and carried out by automated means, the right to receive your data in a structured, commonly used, machine-readable format. This does not apply to our processing, as we do not rely on consent as the legal basis.
Complain to a supervisory authority — if you consider our processing infringes data protection law, you may lodge a complaint with a supervisory authority in your EU member state of residence, place of work, or place of the alleged infringement.
Withdraw consent — where processing is based on consent, you may withdraw it at any time; this won't affect the lawfulness of processing before withdrawal.
To exercise any of these rights, email privacy@darkstarsgames.com. To complain to a supervisory authority, contact the authority of your choice — UK contact details for the ICO can be found at ico.org.uk/concerns.
11. Updating information
Please let us know if the personal information that we hold about you needs to be corrected or updated.
12. Third parties
We may from time to time provide you with hyperlinks to, and details of, third party websites. In general, we have no control over, and are not responsible for, the privacy policies and practices of third parties.
13. Our details
We are Darkstars Studios Ltd, a private limited company incorporated in England and Wales (registered company number 11179016). We are registered as a data controller with the UK Information Commissioner's Office. Our data protection registration number is ZB966883.
For enquiries relating to this notice or our processing of personal data, please contact us: privacy@darkstarsgames.com.
You can also contact us using the web contact form or any of the contact details published on the 'Contact' page of our website from time to time.
14. Changes to this notice
This Policy was updated on 24/9/2025. We may make changes to this Policy in the future, which will be posted on this page. You should check this page from time to time to ensure you are aware of any changes.